---
title: Testimonial Policy LP
description: Simplify your testimonial marketing with our fill-in-the-blank policy template, ensuring compliance and transparency while enhancing your firm's credibility and online presence.
image: https://go.amplifyreviews.com/hubfs/Teaser%20Template%20(1440%20x%20720%20px).png
---

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# JUMPSTART YOUR TESTIMONIAL MARKETING PROGRAM

![Teaser Template](https://go.amplifyreviews.com/hs-fs/hubfs/Teaser%20Template.png?width=1000&height=1000&name=Teaser%20Template.png "Teaser Template")

## **The SEC Marketing Rule Opened the Door. Your Policy Keeps You Safe.**

Testimonials and client reviews are now permitted under the SEC Marketing Rule, but complying with that rule requires that advisory firms have a clear policy. 

At Amplify Reviews, we believe the best policy for testimonial marketing is one that is simple, clear, and focused on transparency.  To help advisors get started, we created a "fill in the blanks" template which covers all of the main facets of a good policy. 

This document explains our **three ground rules** for making your testimonial program as simple and compelling as possible.  It then offers a "fill in the blanks" format to quickly create a usable testimonial policy for your firm.  Instead of starting from a blank slate, you can use this template to collaborate with your compliance officer and finalize a usable policy ASAP.  

[DOWNLOAD THE TEMPLATE](https://go.amplifyreviews.com/hubfs/Testimonial%20Policy%20Template-%20Amplify%20Reviews.pdf?hsLang=en)

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## TRUSTED BY

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## How It Works

Today’s prospects search your firm online before the first meeting. Whether relying on AI or search engines, If they don’t find credible validation via social proof, they will hesitate or look elsewhere.

But after finalizing your testimonial policy,  your firm can quickly start collecting and displaying testimonials in a way that features:

- - Improved visibility and authority for AI tools and search engines
    - Transparency around publishing processes
    - Consistent disclosure practices

- - Clear record keeping
    - Compliance peace of mind

![Questioning-1](https://go.amplifyreviews.com/hs-fs/hubfs/Questioning-1.png?width=2000&height=2000&name=Questioning-1.png "Questioning-1")

# HAVE QUESTIONS SPECIFIC TO YOUR FIRM?

 

## We would love the opportunity to discuss if/how testimonials could work for your specific situation.

## In a quick 20‑minute walkthrough, we will:

- Show examples of how compliant reviews actually work in practice
- Share how your website could look like with our review feeds installed
- Answer common compliance and workflow questions
- Answer all of your "what if" questions

# Preview: What a Strong Testimonial Policy Does

- ### Define Eligibility
  
  Clarify who may provide testimonials (clients, non-clients, COIs) and under what conditions.
- ### Establish Disclosure Requirements
  
  Outline required disclosures for compensation, conflicts of interest, and client/non-client relationships.
- ### Create Review & Approval Procedures
  
  Specify how testimonials are reviewed/approved before publication (e.g. compliance workflow).
- ### Standardize Record-keeping
  
  Document how testimonials are logged, retained, and archived.
- ### Address Compensation
  
  Clarify whether testimonials may be incentivized and how disclosures are handled.
- ### Ongoing Program Maintenance & Oversight
  
  Define how frequently testimonials are solicited, and how often they are reviewed for accuracy and continued appropriateness.

## Don't Start from Scratch, Download our Template!

We’ve developed a practical framework to help RIAs think through their approach to testimonials in a way that will make both Marketing and Compliance happy.

[DOWNLOAD THE TEMPLATE](https://go.amplifyreviews.com/hubfs/Testimonial%20Policy%20Template-%20Amplify%20Reviews.pdf?hsLang=en)

## ABOUT

Compliant Online Reviews for Financial Advisors

## Our company

Amplify Reviews is a compliance-first platform focused on helping financial advisors embrace online reviews on their own terms. The 2022 updated SEC Marketing Rule marked the beginning of the "reputation economy" for financial advisors, and Amplify Reviews gives advisor firms the approach, tools, and technology to make the most of this opportunity.

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