Testimonials are extremely influential for AI Visibility and SEO. That fact iss one of the driving forces behind the rapid year-over-year growth in adoption of testimonial marketing among top RIAs.
This 2026 report marks Amplify Reviews’ third year of examining the landscape of client testimonials among top Registered Investment Advisor firms.
See how testimonial adoption has changed since our inaugural report in 2024 and what those changes mean for your firm’s AI visibility, social proof, and ability to win new prospects.
How Are Top RIAs Using Client Testimonials?
Our third annual report explores the current state and directional trends among top RIAs’ use of client testimonials within their marketing efforts.
Since the updated SEC Marketing Rule took effect in 2022, we have kept a close watch on how financial advisors are taking advantage of the ability to leverage client testimonials in their marketing.
In recent years, the growing impact of AI visibility has only reinforced the importance and influence of reviews and testimonials.
Our 2026 report looks at the same popular list of top independent RIA firms and examines what a prospect would find online about each firm if that prospect went looking for client reviews and testimonials.
Other Trends You Can Explore in This Year’s Report
Discover:
How many firms have Google Business Profiles
How many firms have Google reviews and how many respond to those reviews
How the average and median Google ratings compare
How many Google reviews the typical top RIA has
Why a low number of reviews can make an online reputation fragile
How Google ratings compare with Yelp ratings for top RIAs
Which websites beyond Google and Yelp have reviews for top RIA firms
Why some third-party review websites are losing traction
Why a Google-first testimonial strategy is still uncommon
What mainstream testimonial adoption means for AI visibility, SEO, and social proof
The report is designed to be easy to skim, with supporting details for each chart in case you want to dive deeper.
Get instant access to The 2026 State of Testimonial Marketing
DOWNLOAD PREVIOUS YEARS' REPORTS
Download the previous State of Testimonial Marketing Research documents by clicking the images below
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